A few weeks ago while in New Orleans for the ESSENCE Festival, a few colleagues and I stumbled into one of many pop-up stores that had made their way down to the Big Easy to mingle with customers. So when I realized we’d come across the Shea Moisture store, I hightailed it inside to scout some discounts and peruse the barrage of goodies!
I can subtly feel myself getting longwinded, so if you’re ready like me to cut to the chase? – a woman took home a box of the new Shea Moisture Color System (at $10 bucks a pop!), grew giddy with excitement over the mere idea of colored curls for the summer, only to come home from a loooooong working trip, have gracious neighbor (hi neighbor!) color her curls deep into the midnight hours, only to wake up on a crisp Monday (yes, I had work that day) morning to find that, the color? Did not take. Better yet, it failed miserably to hold hands with any of my strands and brighten up my days.
(Sorry, this is not a review)
I guess you can say I’m a bit salty, though not at the new line itself. Like any good beauty writer/product junkie would do, I scoured the internets for reviews & tidbits of info on the new system. I found tons, and gorged my little eyes on many before committing to the idea of hair color again.
So what happened? Well, here’s what went wrong (and feel free to take notes as to what NOT to do when coloring your natural hair).
1. Access how much color your will need, particularly if you’re choosing to color at home. It certainly does help to gauge (and not be cheap) how many boxes of color you will need to cover your entire head. Got shrinkage? Your hair just may need 2-3 boxes of hair color. Trust. ME. Think honestly about a) the length of your hair & b) the thickness of it to absorb the color.
2. Do a Test Strand. Common sense, no? Well. I did not do this. I have colored FRO in the past, and knew that she took quite well to color. But after leaving the Shea Moisture Color System in my hair for 45min-1hr (I do not recommend that you do this. In fact, try to ignore that I just wrote that) my gracious neighbor laid it out for me. It ain’t working. For reference, you should typically leave color in your hair only up to 30 min.
Overall, not a complete bomb, Okay yeah, no it was. But over the past few days I’ve been fishing for compliments about my “new hair color,” only to be asked to, “stand in the light,” also known as. Girl, you need a do-over.
Which is what I intend to do. No, this is not a review – but a heeeeed that I am still a woman with a plan & the summer days have still to be played.
Wait, so what did I like about the new Shea Moisture Color System? Well, here’s what you get!
Color Creame/Developer Creme/Latex Gloves/Applicator Brush/Raw Shea Retention Shampoo (trial size)/Raw Shea Restorative Conditioner (trial size)/Raw Shea Reconstructive Elixer
I really do love how it’s a complete kit with the inclusion of the Shea Moisture Shampoo/Conditioner lines. But needless to say ( I would hope), all hair types, textures, lengths, densities are NOT the same, therefore many of us are quite liable to have results that range quite a bit from success to subpar results. Either way, I’m quite proud at the attempt.
Have you guys tried the new line? Thoughts? Longwinded or not…