August 1, 2013

NEW Shea Moisture Color System (this is so not a review)


A few weeks ago while in New Orleans for the ESSENCE Festival, a few colleagues and I stumbled into one of many pop-up stores that had made their way down to the Big Easy to mingle with customers. So when I realized we’d come across the Shea Moisture store, I hightailed it inside to scout some discounts and peruse the barrage of goodies!

I can subtly feel myself getting longwinded, so if you’re ready like me to cut to the chase? – a woman took home a box of the new Shea Moisture Color System (at $10 bucks a pop!), grew giddy with excitement over the mere idea of colored curls for the summer, only to come home from a loooooong working trip, have gracious neighbor (hi neighbor!) color her curls deep into the midnight hours, only to wake up on a crisp Monday (yes, I had work that day) morning to find that, the color? Did not take. Better yet, it failed miserably to hold hands with any of my strands and brighten up my days.

(Sorry, this is not a review)


I guess you can say I’m a bit salty, though not at the new line itself. Like any good beauty writer/product junkie would do, I scoured the internets for reviews & tidbits of info on the new system. I found tons, and gorged my little eyes on many before committing to the idea of hair color again.

So what happened? Well, here’s what went wrong (and feel free to take notes as to what NOT to do when coloring your natural hair).

1.  Access how much color your will need, particularly if you’re choosing to color at home. It certainly does help to gauge (and not be cheap) how many boxes of color you will need to cover your entire head. Got shrinkage? Your hair just may need 2-3 boxes of hair color. Trust. ME. Think honestly about  a) the length of your hair & b) the thickness of it to absorb the color.

2. Do a Test Strand. Common sense, no? Well. I did not do this. I have colored FRO in the past, and knew that she took quite well to color. But after leaving the Shea Moisture Color System in my hair for 45min-1hr (I do not recommend that you do this. In fact, try to ignore that I just wrote that) my gracious neighbor laid it out for me. It ain’t working. For reference, you should typically leave color in your hair only up to 30 min.

Overall, not a complete bomb, Okay yeah, no it was. But over the past few days I’ve been fishing for compliments about my “new hair color,” only to be asked to, “stand in the light,” also known as. Girl, you need a do-over.


Which is what I intend to do. No, this is not a review – but a heeeeed that I am still a woman with a plan & the summer days have still to be played.

Wait, so what did I like about the new Shea Moisture Color System? Well, here’s what you get!

Color Creame/Developer Creme/Latex Gloves/Applicator Brush/Raw Shea Retention Shampoo (trial size)/Raw Shea Restorative Conditioner (trial size)/Raw Shea Reconstructive Elixer

I really do love how it’s a complete kit with the inclusion of the Shea Moisture Shampoo/Conditioner lines. But needless to say ( I would hope), all hair types, textures, lengths, densities are NOT the same, therefore many of us are quite liable to have results that range quite a bit from success to subpar results. Either way, I’m quite proud at the attempt.

Have you guys tried the new line? Thoughts? Longwinded or not…

17 Responses to “NEW Shea Moisture Color System (this is so not a review)”

  1. Jamie

    I actually colored my hair using this system in the Dark Golden Blond color. I had absolutely no color in my hair and it was black, like 1B type black. I loved the fact that my hair was not completely damaged once I had colored it. That was a plus. The downside was that the hair in the front of my head, the the crown of my head, ending up coming out wayy lighter than the rest of my hair, like noticeably lighter and it’s just super awkward looking. So, I would suggest that if you have fine hair at the crown of your head, as I do, that you may want to start from the back or ends first and then make your way up to your roots. I will actually be re-dying my hair this weekend to get the color lighter, but I will not be putting die on those lighter portions until the very end of my dye job.

    • Chai

      you just explained my entire (FRUSTRATING) situation!! I have edges that are starring people down, “like whaaa,” and the rest of my strands questioning why they were left out. Shame. I may be re-dying as well this weekend our next. Just really determined to get this right

      • chellybee

        So overall would you recommend this product to someone who has has no type of coloring to their hair? My hair is very dark….like yours 1B type dark & I am looking for change (coloring) any tips would u add, or recommendations?

        • Chatel

          Hey Chelly

          Honestly, I would recommend particularly if you’ve never added color to your hair before. The system appears to be very gentle on your hair. My hair is very dark, and doesn’t take to color easily – so I’ll probably go a bit lighter in color the next time around, and really heed to the instructions…like to the tee!! If your mix is over exposed, that can really set back your results. Overall this is a great system to start at home. A few weeks after, I did go out and re-color with a Garnier color, which took (but I’m guessing it’s because my hair was already a bit light due to the previous color) A few years ago I used the Dark & Lovely brand, which probably works better on darker hair than those first two options. I had beautiful, bright color for several months!

  2. LaNeshe

    The color actually took for me, I got the dark golden blond I think… but, it oxidized so quickly that only the front of my hair, where I started, actually colored. I could tell by the color change of the dye itself that it was oxidizing quickly.
    LaNeshe recently posted..Is this my blog or Myspace?

    • Chai

      maybe that’s the problem? Mine oxidized within a few minutes, and I was scrambling to put it all over my head. I have reddish roots along my front edges (which look a bit cray), but the rest of my hair needs some help, lol

  3. Stacey

    So glad I saw this. I’ve been really looking forward to trying this product but none of the Targets in my area had it. I finally found it and bought a box for $14.99 not $10.00 but I’ve been afraid to use it because it is natural and I’m not sure how my skin would react to it. I think I might be returning and stick to the dark & lovely I’ve been using. Thanks for sharing.

    • Chai

      I’d say to still give it a go – but to follow the directions VERY CLOSELY. apply the color within within a minute or so of mixing so that it can properly take. I’m making a 2nd attempt this weekend (or next) and hope to get better results. Apart from the color not taking completely, my hair does not feel dry or coarse (which often happens with color) so that’s why I’m just a tad optimistic for the 2nd go!

  4. Jenelle

    Ooooo, this was me about two months ago. Thinking I still had “short” hair and would only need one box of color. Imagine my “shock” when after applying the color (which was lighter mind you) to one of my 4 sections of hair, I quickly realized the error of my ways. I thought, hmm, I can just finish this first half of my head, rinse it out, let it dry, and go buy some more. SMH. Let’s just say, it didn’t work, and I had to wait a while before applying a black dye to my hair (and I made sure to buy 3 boxes at that). Never again!

    I haven’t tried the new line but, if I ever do, I’ll be sure to buy plenty of boxes. Knowing me though, I’m too chicken to do any light colors myself so, it’ll be jet black for me (or let a professional put in something lighter).


    • Chai

      lol, I hate figuring that all out right in the middle of coloring. I’m not sure what possessed me to only buy 1 box…never again!! yes, if you’re trying the Shea Moisture system, stock up!

  5. Tina

    I just recently colored my hair using this same Shea moisture system. I used 2 boxes, I mixed the Bright Auburn with the Dark Auburn and I love my color! It took to my hair really well but I did do some things I prolly should not have done!! I dont know what I was thinking when I thought color strand test but….I had mixed up the color, the whole system and not just a tiny amount of it and tested it on some old hair from a hair brush…but the thing is, I had let the color sit for like 30 mins. Now granted I had recapped the bottles tightly so I dont know if it still oxidized or what but both my bottles where completely mixed. So after reading that the color oxidizes in 30mins and loses its “coloring power” in that time, I panicked and rushed to get my whole head covered and colored, which I was successful in doing….however earlier that day I had washed my hair, so my hair was freshly washed and dry at the time I applied the color, the color which has also sat 30 mins prior to me adding the color. I left the color in for 45 min. The color to GREAT to my hair. I have thick, THICK kinky natural hair which is normally VERY dark. Prior to me coloring my hair I also had some old color in my hair from Clairols Textures and Tones so maybe that helped the color take since my hair had already been colored too….I dont plan on using Shea Moisture again though, I think my hair feels a lot better when I use Clairol but I love the color pay off of Shea Moisture just not the way my hair felt afterward.

    • Chai

      I didn’t even read that part about oxidizing after 30 min. It’s strange, but my mix began changing color only 5 minutes into mixing…which made me nervous, but I still applied. Maybe there is hope for me yet? My hair is super thick, so maybe it is all about timing the whole process a bit better. So glad it worked out well for you, Tina;)!

  6. New to Natural

    I just colored my hair on Saturday today is sunday to get my har a bit brighter can I buy another box and do it again this week or do I have to wait???

  7. Aj

    I read to sit under the dryer for 30 min after the color application. Now the box doesn’t say to do that, but the YouTube vids where the color took, they sat under the dryer to process it.
    The heat will open your cuticles and help the color to penetrate.

  8. Raven T

    I used the Bright Auburn and my color turned out phenomenal!!!! I sat under the dryer for about 30 minutes and I believe that, that’s what made it take so well! I’ve recommended this to a lot of people and told them what I did and they all had great results!!!!


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